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Shimano is one of the giants of the bicycle industry and is the formative market leader for high-quality bicycle components and drivetrains. Whether shifting groupsets or brake systems, pedals or cycling shoes - Shimano stands for reliable quality and convincing performance, from Road to Touring and from MTB to Urban cycling.

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Ergonomically optimised and wireless
More options and more comfort – that’s how I would describe my impressions after an exclusive test of the new Dura-Ace and Ultegra. The now-wireless shift and brake grips are easier to grip thanks to ergonomic improvements, and offer noticeably more grip with an aerodynamic posture. Both groupsets, now equipped with 12-speed drives, are offered exclusively in the electronic Di2 version.
Tim, Brand Management
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Shorter shifting times with Hyperglide+

Shimano - High Precision Components for Road, City & Touring and Mountain Bikes

Everyone knows that Shimano belongs to the cycling world immediately when they hear its name! And that make sense because the long-established brand has introduced ground-breaking innovations and has brought bicycle components up to a highly technical level like no other. Starting in 1921, Shimano was founded by the 26 year old Shozaburo Shimano in Higashi Minato und the name Shimano Iron Works. The 40 m² factory cost the small metal-working company 5 Yen (today: 1 Yen = 0.0075 €) per month. In the same year, the first freehub was invented. Something that, for the time, was pioneering innovation. In 1961, they presented a 3-speed hub at the International Toy and Cycle Show held in New York City. Shimano drivetrains are today still the core competency of the brand. They developed another milestone in 1988: the first clipless pedals. Due to their innovative developments and great quality, Shimano and its products have made them the world-wide best known brand and market leader of bicycle components and accessories of every kind.

Shimano Drivetrains, Brakes, Shoes and so much more!

The high quality components form the Dura-Ace and XTR top tier groupsets are used by professional rider in the Road and MTB sectors. However, the components from the XT, SLX or Ultegra and 105 groupsets offer casual riders the perfect base for cycling on and off road. The assortment is immense and includes brakes, drivetrains, wheels, shoes, pedals, care products and tools.

But these bicycle components are by no means the end of the story. Thanks to many years of experience in development and cooperation with professionals, Shimano has been able to continuously expand its product range and therefore underpin its position as the world market leader of many bicycle products.